Last week, I was part of a small panel critiquing students kitchen designs at the UC Berkeley Extension in San Francisco, and the subject of overly large or prominent brand names on appliances came up.*
This was the subject of discussion. See the logo?:
Photo credit: Wolf/Sub-Zero
“Brand-name logos: hate them,” one of the designers said. “Right at eye level. I avoid specifying this hood. There are others that don’t have a logo in your face.”
Another said, “But it’s easy to tell what the appliances are, especially for those who want bragging rights. Also makes it easy for real estate agents to identify.” **
To be honest, I never really paid much attention to the logos, and now I see them everywhere.*** In the end, it would depend on what my client was looking for, however, it's an interesting discussion and I thought you might like to weigh in.
What do you think?
* Some very good designs in this group. The future is in good hands.
** Beware the horrible paraphrasing. Names deleted to protect the innocent.
***If I had a choice, I’d prefer a discreet logo instead of words, but that’s me.